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RVCA embodies the balance of opposites - nature and industrialization.  The brainchild of PM Tenore, RVCA transcends the boundaries of traditional action sports apparel.  RVCA is a design-driven lifestyle brand free from passing trends.  Appearing as a natural on the shelves of boutiques aa on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sports, a lifestyle within itself.
For RVCA, it is about today, tomorrow and life as the big picture.  It is about inspiring our generation, providing something of a substance and culture and above all doing it with integrity and as a united family, a close-knit community.