Mara Hoffman established a recognizable aesthetic heavily focused on colorful, original prints early in her career. Recurrently drawing from nature and mythology, Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs.
In 2008, Mara Hoffman had her first Bryant Park appearance at the Mercedes Benz Fashion Week. This year also marked the launch of the brand’s first swim collection. Hoffman and her close-knit team continue to evolve creatively out of their headquarters in New York City, growing the label to now encompass Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and Activewear.