“Pura Vida” is Spanish for “pure life”, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laidback lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying... it’s a lifestyle.
Every Pura Vida Bracelet is carefully handcrafted by artisans in Costa Rica. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.