Rove began as a simple desire to bring beautiful bohemian textures to swimwear. A love for unique pieces paved the way for the brand & the lifestyle that came along with it. Under the creative direction of Hawaii born, Alicia Can Bokhoven, Rove began in the Summer of 2013.
Rove is made with special attention to detail to make you feel feminine, sexy, and unique. We take great time and care into developing styles, prints, and fabrics that feel like works of art. We believe that fashion should bring out your inner desires and that what you wear should express the way you want to feel. We hope each ROVE piece will bring you all that your desires.